Professional Headshots and first impressions are important! How do you want to be seen on Google, LinkedIn, or your website? Do you have an image that communicates with your potential client?
Professional headshots are a powerful way for your client to connect with you and what they’re looking for before you ever meet.
Your image can make the difference between a potential client choosing you over your competition. A professional image can make all the difference.
So, skip the selfie
and leave this part to your professional photographer.
You only get one opportunity to make a positive first impression, and this opportunity often presents itself when your clients visit your website. No matter how expertly designed and well-made your website may be, more than a few great headshots are needed to engage visitors more effectively.
The last thing you want is for your clients to view your company as an abstract entity that doesn’t have real people behind it.
By showcasing headshot images of yourself and staff on your website, your clients can “meet” you face-to-face and develop a subconscious relationship with your team before you even meet.
Below are five significant benefits of professional headshots.
No matter your industry, connecting what your business does to the individuals behind the action is crucial. Your clients need to feel comfortable picking your company over your competition and will naturally become suspicious if you don’t want to show your face.
Putting up photos shows that you stand behind your services and are proud to be associated with your company.
Making your company stand out and feel more inviting and friendly is always good. In addition to engaging clients, it helps build a stronger relationship with them, building long-term customer loyalty.
As any advertiser will tell you, photography is a powerful branding tool. By photographing your staff under a certain light, or angle, dressed in particular clothes, or smiling in a certain way, you can create a unique image that your clients will automatically associate with your business.
A highly trained and motivated staff is critical for a company’s success. To build a winning team, you must promote your company as the employer of choice for the type of employees you wish to attract.
Corporate headshots aren’t just an element you can add to your website: they’re also a personal asset for your employees that they can use for their own websites, social media profiles, and future work opportunities.
Why Should I get professional headshots taken for myself or my team?
To be taken seriously in today’s work environment, you need a photo that works for you, not against you. Your LinkedIn profile needs to draw the right attention along with your accomplishments, testimonials and your sheer awesomeness!
In today’s corporate world, much of the networking we do is online. That’s why business branding and professional headshots are more important than ever.
Invest in yourself, as it could be the most profitable investment you’ve ever made!
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